Webmaster Glossary

AdSense - AdSense is an advertising program run by Google. These ads are administered by Google and generate revenue on a per-click basis.

Affiliate Network - a group of merchants and a group of affiliates join a network in order to advertise the merchant products in exchange of a commision from the merchant.

Anchor Text - The anchor text or link label is the visible, clickable text in a hyperlink. The words contained in the Anchor text can determine the ranking that page will receive by search engines.

ASP - Active Server Pages (ASP) is Microsoft's server-side technology for dynamically-generated web pages that is marketed as an adjunct to Internet Information Server (IIS).

Backlink - Backlinks are incoming links to a website or web page. the number of backlinks is one indication of the popularity or importance of that website or page. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.